The Real Numbers Behind “The Life Of Pablo”

When Tidal revealed he streaming numbers for Kanye West’s “The Life Of Pablo” which was exclusive to the platform at that point. There were generally two reactions to the news – On one side, it was unbelievable, those numbers have to bloated, no way those numbers all happened on Tidal. On the other hand, the numbers were celebrated as a very impressive milestone to cross.

So here’s thing, both sides are respectfully in their assessment, yes the numbers are real but they’re also only impressive on the surface.

We put together Qwiki to breakdown what 250 million albums streams actually amounts to in real world value.

Check it.

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