Less than two months ago, few of you had never heard of the Weeknd, but once the haunting R&B songs from his free mixtape began to circulate, the hype engine revved up.

There was the Drake cosign keeping the Toronto energy going, the album art that looked like Instagram crossed with Tumblr art-porn, the missing vowel, the stylish samples, and the project’s creators hiding in the shadows. You can’t buy buzz like this, and the Weeknd’s quick rise to Internet fame, both in indie circles and in parts of mainstream, raised fascinating questions about the blurrier-than-ever lines between those two audiences and the underground’s newfound embrace of new age R&B.

Check it out, it’s an awesome listen.