In case you were living under a rock, The Weeknd's new album “Beauty Behind the Madness” will be arriving this Friday. Today he shares a new visual for “Tell Your Friends” produced by none other than Kanye West.
You already know what it means when Yeezy is back on the boards again, it means he's inspired and another G.O.O.D Music wave is more than likely imminent. Most don't realize this, but Kanye does his best work when he's inspired by certain artists that are on a wave, as The Weeknd is at the moment. He collaborates with these artists (Nicki Minaj, T-Pain, Drake, Future, Rihanna, Chris Brown etc.) and helps bring out things that the artist themselves didn't know they were capable of.
That's the real reason why people call him a genius, not for fashion or even his own music. He's so good at it, that he makes folks that don't like Rap, listen to it.
I have no doubt The Weeknd will more than likely be on Yeezy's next project.
The video for “Tell Your Friends” was directed by Grant Singer and will appear on his new album, available to pre-order on iTunes via Republic Records.