It was reported yesterday that private equity firm The Carlyle Group purchased 50% of stocks in Supreme, which was calculated to be worth $500 million dollars. We break down how streetwear brands' shift into the mass market model has hurt others in the past by way of core identity and overall following. Is Supreme powerful enough to withstand the possibility of a massive expansion?
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.