For the last five years, the East Coast has experienced a growing trend. From 2011-2016, up-and-coming artists became breakout stars by creating major hits; A$AP Rocky’s “Purple Swag,” Bobby Shmurda’s “Hot N***a,” Fetty Wap’s “Trap Queen,” Desiigner’s “Panda,” and Young M.A’s “Ooouuu.” Although all those artists hail from the Tri-State area, all of those songs are approximations of regional sub genres—Houston’s “chopped and screwed,” Chicago’s “drill,” and Atlanta’s “trap”—repackaged for worldwide consumption. Those songs would go platinum multiple times over, rule the Billboard charts, and/or net each rapper a lucrative record deal. The path those artists took used to be the exception, but it’s now the rule.
Read more on Genius: https://genius.com/a/how-east-coast-rappers-ruled-summer-2017-by-fully-embracing-the-south
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